5 Things you need to know from the Apple 2015 Launch

By Sebastien Robillard
Twitter: @fashionbpm
Email: fashionbpm@gmail.com

I’m not a technology expert but I’ve enjoyed my gadgets for as long as I can remember. I didn’t have the time or the interest to sit through the Apple Live presentation “Hey Siri” yesterday but I’m still interested in what is coming out in a few weeks. I did a little bit of research yesterday and here are the major points that came out from it. I apologize in advance if I forgot some and please correct me or add in the comments if I’m mistaken.

New iOs 

iOS9 will be available from September 16th.  Under-the-hood refinements bring you more responsive performance, easier updates, better battery life and tighter security. So your device works that much better — for everything you do with it. Also capacity for iCloud from 50GB for $0.99 per month.

Apple Tv

Apple TV features a 64-bit A8 chip, and power, HDMI and ethernet connections. The remote communicates by Bluetooth, and can also control TV volume so no need for another remote. There’s a built-in accelerometer and gyroscope, and 3-month battery life. TV OS is available for developers today. Apple TV gives access to prime time TV shows from Hulu, as well as games – including Disney Infinity and Guitar Hero and it will cost $149.


Apple Watch

There are now 10,000 Watch apps on the app store. Now Facebook Messenger is coming to the watch, as well as iTranslation, GoPro and AirStrip. A new watch in partnership with Hermes is also coming out.



The new iPad Pro has a 12.9-inch retina display, an A9X chip, 4-speaker audio, 10-hour battery life, a 8MP camera. It comes in silver, gold and space grey and starts at $799 for 32GB, version. Oh and there’s a stylus!! It’s called Apple Pencil. Steve Jobs will be turning in his grave. The pencil costs $99 and the keyboard costs $169, available from September.  iPad Pro has a 4-speaker audio system which balances left and right. Despite having a larger spcreen area, it only weighs 3lbs more than the iPad Air. The 12.9-inch display, which is the same as the Macbook. It has 5.6 million pixels. There will aslo be a new iPad mini 4, It’s got the specs of the iPad Air 2 in a smaller form factor.



The new phones are called the iPhone 6s and 6s Plus. Pricing will be the same as iPhone 6 and 6 Plus, that’s $199 up to $399 for the 6s, and $299 to $399 for the 6s Plus. Meanwhile, the 6 and 6 Plus both decrease by $100. You can preorder from Sepetember 12th and they’ll be available from September 25th. iPhone 6s and 6s Plus will use the A9 chip, which is “optimised for real-word use.  The new phones will have a 12-megapixel rear camera and 5-megapixel HD front camera for the selfie lovers and the Live Photo feature. You can also now shoot 4K videos on the iPhones which according to Apple is 8 million pixels. You can also edit them directly on the iPhone. The phones will also be using the 3D touch technology.

What is 3D Touch?

Apple’s method of using touch on the new IPhone 6S and iPhone 6S Plus screen to trigger multiple functions – depending on how much pressure you apply

How does it work?

Sensors detect how much pressure you’re applying on the surface and then carry out a different action. Eg. a press could highlight a word, a long press could look up the definition

Is the technology new?

No, the Apple Watch and newest MacBook already use a variation called Force Touch. However, the new iPhone features a more advanced version which can differentiate between three modes:

  • a tap
  • a press
  • a prolonged press

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