BY SEBASTIEN ROBILLARD
If you’ve been in Montreal for long enough Baton Rouge might ring with ribs when you think of that restaurant. I was invited to go to the grand opening to be held on June 15th but unfortunately I couldn’t make it. Since I was in Quebec City that day I was invited for lunch instead to take a look at the restaurant myself.
While talking with the Baton Rouge Marketing Coordinator I realize that I had visited some of their restaurant several time over the year but not for ribs anymore. My last visits were mostly for a AAA and Certified Angus Beef® steaks diner. The menu as changed quite a bit from their beginning as for example I had a Lobster Poutine for lunch while my host had Tuna Tacos. Not only did the menu change but you’ll also see their new branding and identity they are creating.
The newest Bâton Rouge restaurant proudly opened its doors in Place Ste-Foy, at 2450 Laurier Boulevard in Quebec City. The design and layout by Qanta Architecture and Lucier Tremblay intérieurs make for a modern, casual look that serves up the perfect balance of comfortable seating and vibrant bar ambiance, complete with a huge patio that wraps around two facades. The total seating capacity is approximately 455. Moreover, the restaurant offers three private rooms for conferences, special events and business meetings. The VIP lounge, a recent and notable addition, sits in a slightly elevated corner and caters to guest over 18. The sound system and choice of music create a casually elegant ambiance. The unique light fixtures installed in the each section work as counterpoints to the fireplaces and set a mood for customers that changes according to the time of day.
The restaurant hosted its official grand opening party on June 15, 2016, at 5:00 P.M. to welcome visitors as well as guests from the Quebec City region. The event was the perfect opportunity for customers to experience the modernized layout and design.
“The brand new concept and décor represent a notable transition for the brand as they are part of our plan to rejuvenate and revitalize the banner and further build on its modernized identity,” says Frank Hennessey, President and CEO of Imvescor
Bâton Rouge Steakhouse & Bar’s franchisor company. Daniel Tremblay, owner of Bâton Rouge Ste-Foy and president of Le Groupe D Resto, recognizes the importance of evolving the brand to resonate with the next generation and continuing to build on his long-standing partnership with Bâton Rouge and Imvescor Restaurant Group.
“It’s a very exciting time for Bâton Rouge as we update the décor, optimize our amazing menu and revitalize our bar area for guests seeking a more vibrant atmosphere, all the while preparing for the next stage of our expansion strategy. We will always stay true to the essence of our core identity and beloved menu and always go the extra mile, because we firmly believe our guests deserve the very best!” says Nipun Sharma, Brand Leader for Bâton Rouge Steakhouse & Bar.
Top Quality Menu and Old Fashioned Cooking Bâton Rouge Steakhouse & Bar has always prided itself on offering a great ambiance and outstanding food, including its legendary fall-off-the-bone slow-cooked ribs as well as AAA and Certified Angus Beef® steaks. The menu also features tantalizing appetizers, crisp salads, signature burgers and sandwiches, seasonal vegetables, premium seafood and decadent desserts. Bâton Rouge’s famous Summer Lobster Festival can be savoured in all locations nationally.